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United Home has a strong foothold across the entire China market, adhering to the channel’s mission of being where the target consumer is. We have built the multiple channels, covering more than 85% of the target high-end household market and spanning a vast geographic area, drawing on our experience of over 25 years.

United Home is cooperating with over 3000 physical retail shops distributed across various channels including department stores, shopping malls, individual household stores, and hypermarkets throughout the China market. Through these physical channels, consumers have the opportunity to witness and experience products firsthand, which is beneficial for brand expansion.

United Home collaborates with over 1200 retail shops on all major E-commerce platforms, including Tmall, Taobao, VIP.com, Alibaba, JD, PDD, etc. Additionally, 28 online international brand flagship stores are operated by Likuai China. Traditional E-commerce is one of the major retail channels in the China market, particularly vital for covering areas where physical channels do not exist.

United Home cooperates with thousands of bloggers on all key Chinese social media platforms, including WeChat, Redbook, TikTok, Kwai, Bilibili, etc. Social media is a promising new channel, serving dual functions in advertising and retail sales. To present brands, sell products, and expand lifestyle concepts to millions fans of each blogger through pictures, articles, videos, and live streaming, in collaboration with these bloggers.

Sell products to private companies and state enterprises as gifts or employee welfare. Additionally, we provide products to banks, airlines, telecoms, and travel agencies as integral exchange items for their loyal members. The gift and integral exchange business is also a key channel in the China market.

Through participating in professional exhibitions and cooperating with channel partners, United Home sells products to hotels, restaurants, coffee shops, and other catering enterprises. This channel will require more imported products as more Western restaurants and foods enter the China market.

Likuai lifestyle stores are the largest chain stores, presenting and selling exclusively high-end imported products across the China market, through multiple retail channels including 280 physical shops, 50 online shops, and 30 social media IPs.

The Likuai brand and company, a subsidiary 100% owned by United Home, facilitates the direct presentation of new brands and products to the market, thanks to its absolute control through the owned retail channel.