Likuai lifestyle store is the largest chain store, presenting and selling exclusively high-end imported homeware products in the China market since 1997, with the brand mission of Life in Quality & Design.
Likuai Physical Shops
With 280 shops in department stores and shopping malls located across 65 cities in China, covering more than 85% of target consumption area, Likuai ensures the brand is prominent in key markets, offering consumers opportunities to witness and experience the quality and uniqueness of international products.
Likuai On-line Shops
There are 50 online shops on all key Chinese online platforms, including Tmall, Taobao, JD, PDD, vip.com, etc., servicing most online target direct consumers, particularly the areas where physical channels do not exist.
Likuai Social media
There are over 30 brand and content IPs on all key Chinese social media platforms, including WeChat, Redbook, TikTok, Kwai, Bilibili, etc., presenting the brand, selling products, and expanding lifestyle concepts through pictures, articles, videos, and live streaming.
Loyal Member
With over 50 million high-end loyal members, Likuai lifestyle stores are trusted and favored for purchasing premium international products. On average, a new customer buys our products and becomes a registered loyal member every 30 seconds.
Lifestyle Communication
Likuai doesn’t only sell the products, but also focus on the communication to the high-end consumers with the international lifestyle, through multiple branding and marketing methods including Road show, lifestyle vip salon, magazine, etc.
Likuai lifestyle store stands out as a special retail client among United Home's 2700 clients. As a subsidiary fully owned by United Home, it conveniently facilitates the direct introduction of new brands and products to the market, owing to its absolute control.
