The mission
The bridge and channels to the China market for overseas brands and products. Focused exclusively on high-end channels, high-end consumer markets, and high-end overseas brands and products in the homeware and lifestyle fields.
The profile
United Home, the leading importer and distributor of worldwide homeware products in China, is the first company to introduce European household products to the China market since 1997, acting in the role of Channel organizer.
United Home is organizing multiple channels, including department stores, shopping malls, individual household stores, hypermarkets, E-commerce, social media, gift, H.R.C, wholesale, etc., covering 85% of the targeted business channels and consumer market.
About 65% of European household brands were introduced into the China market by United Home in past years. Now, more than 200 worldwide overseas household brands are being presented and sold through United Home's channel organization in China.
Likuai lifestyle stores, owned by United Home, are the largest chain stores presenting and selling exclusively high-end imported household products. With 280 physical shops across 65 cities and on line shops in China, Likuai caters to the high-end consumer market.
The companies
United Home includes United Home Supply Chain Co. Ltd. and its overseas purchasing company and office. United Home is responsible for supply and 2B business.
Likuai China includes Likuai Trading Co. Ltd., all Likuai lifestyle stores, and 15 sales branches distributed in the whole China market. Likuai is responsible for the 2C business.
